ICAEW wants to catch with its counterparts ACCA/CIMA and keep its membership base across the world.
They are luring the members ofACCA, CIMA or CIPFA through a route – Join as a CCAB. ICAEW had been complacent for years and now facing the music as their membership fall. Career opportunities in other fields and ACCA/CIMA offering training route through employment route has taken the charm off for pursuing ACA qualification.
Now ICAEW is aggressively marketing themselves.
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